Fallbrook Arts, Inc.

FALLBROOK ARTS, INC. (FAI)

EXECUTIVE SUMMARY
‘The 5-5-5 Plan’

Fallbrook Art, Inc. is a non-profit 501 organization with the goal of raising $5 Million in 5 years to manage and support FAI’s five entities.  These monies will be used to expand the arts experience in the Fallbrook community in ways that will lead to revitalization of local businesses and the nurturing of partnerships and alliances with the community. 

Specifically, the $5 Million Capital Campaign’s goals are to:

• Pay off mortgages on Art Center and School of the Arts
• Implement facility improvements at Art Center & School of the Arts
• Create Arts Corridor along Alvarado Street
• Establish an Endowment Fund
• Promote Fallbrook as an art destination

Fallbrook Arts, Inc. was formed in 1972 for the purpose of bringing enrichment and art education to the Fallbrook and surrounding communities.  The town of Fallbrook originated as an agriculture community widely known for its avocado crop.   Through growth and expanded demographics, Fallbrook is steadily evolving into a cultural center that encompasses art, music and theatre.  In 2005 a comprehensive study was completed by the nationally known firm Destination Development.  This study concluded that art and art education were a viable means to revitalize Fallbrook and its environs.  Fallbrook’s inclusion in the 2008 book Art Town of California by John Villani further confirmed the study’s conclusions. 

The charter of Fallbrook Arts Inc. is to enrich the lives of local residents via multiple art venues for art appreciation.  These would include art education; permanent art collections; art walk of sculpture and murals; galleries; local performing arts events; attracting art patrons to regional, national and international exhibitions.   Also, building an arts education program with workshops and classes for practicing artists and students featuring renowned art instructors along with regional and local art instructors has been a key objective.  One of the most important objectives would be to provide quality art education and access to local students.  This is especially critical as art classes have been removed from public education due to budget cuts. 

As these objectives are met, the larger objective will also be met:  Fallbrook’s ascendance to a “art destination”, much as:  La Jolla, Laguna Beach and Taos.   The economic dividends will bolster local businesses and property values, all of which benefit the county of San Diego and state of California as well. 

Fallbrook Arts, Inc. became a separate non-profit 501 (c) 3 organization in late 2008.   Monies raised will continue to manage, support and expand the ongoing programs of its five entities:

• Fallbrook Art Center is a hybrid combination of museum and gallery, designed for special shows that combine an array of art, historical, contemporary, educational and socially relevant materials.  A substantial portion of the art presented is for sale, allowing FAI to build collectors within the community and surrounding environs.
• Fallbrook School of the Arts serves every age, skill level and socio-economic group.  It features world-class instructors and has offered over 1,200 classes, demos and workshops with over 144,000 attendees.
• Fallbrook Brandon Gallery began in 1977 as a co-op of local and regional artists, and  it has showcased the works of hundreds of artists.
• Art in Public Places continues its mission to raise art awareness through education and public art displays.
• Arts Alliance brings together local and regional art groups collaborating on and maintaining the community arts calendar.